Prey-Inspired Cat Treats
Meaty treats with the nutritional profile of a field mouse. Our protein is grown, not farmed. Made for obligate carnivores.Get the launch discount.
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Whole-Prey Nutrition
Cats evolved eating whole prey. Their nutritional needs haven't changed.
✔ High-protein, no fillers, no grains, no cereals
✔ Complete amino acids with the high taurine levels cats get in the wild
✔ Omega-3 essential fatty acids - DHA & EPA
✔ Vitamins and minerals modelled on a field mouse
Food Cats Actually Want to Eat
Fussy cat? They know when something's missing. When it is, they won't come back for more.
✔ Naturally umami-rich protein
✔ Meaty, semi-moist textures
✔ Flavours that satisfy their instinctive craving
Know What You're Feeding Them
Most pet food starts with ingredients and works out the nutrition. We start with the nutritional profile of a field mouse and work backwards.
✔ Pure protein grown through fermentation, not livestock farms
✔ Every ingredient known, sourced, and traceable
✔ Novel proteins that are naturally hypoallergenic
✔ No exposure to livestock antibiotics
✔ No heavy metal bioaccumulation
Formulated with Veterinary Nutrition Expertise
✔ Developed with board-certified veterinary nutrition specialists
✔ In line with recognised feline nutritional standards
Better for the Planet
Fermentation requires a fraction of the land, water, and energy of livestock farming and produces far fewer emissions.
✔ No livestock farming needed
✔ Kinder to animals
✔ A lower carbon pawprint with every bite
Prey-Inspired Cat Treats - Launching Soon
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Privacy Policy
Wyldlife Nutrition Ltd
Last updated: 19 February 2026Wyldlife Nutrition Ltd (“Wyldlife”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website and join our waitlist.---1. Who We AreWyldlife Nutrition Ltd is a company registered in England and Wales.- Company number: 17006017
- Registered office: 25 Stenter Lane, Witney, England, OX28 6AW
- Email: [email protected]For the purposes of UK data protection law, Wyldlife Nutrition Ltd is the data controller of your personal data.---2. What Data We CollectWe may collect and process the following personal data:- Your email address (when you join our waitlist)
- Any information you voluntarily provide in survey responses or comments
- Technical data such as IP address, browser type, and device information
- Website usage data collected via cookies and analytics tools
- Advertising interaction data collected via tracking technologies (such as Meta Pixel)We do not collect payment information at this stage.---3. How We Use Your DataWe use your personal data to:- Send you updates about Wyldlife products and launch information
- Understand interest in our product concept
- Improve our messaging and website experience
- Measure the effectiveness of advertising campaignsOur lawful basis for processing your personal data is consent, which you provide when signing up.You may withdraw your consent at any time by clicking the unsubscribe link in our emails.---4. Email CommunicationsWe use Mailchimp as our email marketing provider.Your information is stored securely on Mailchimp’s systems. Mailchimp acts as a data processor on our behalf.Mailchimp may process data outside the UK. Where this occurs, appropriate safeguards (such as standard contractual clauses) are in place.You can view Mailchimp’s privacy policy on their website.---5. Cookies and Tracking TechnologiesWe use cookies and similar tracking technologies on our website.Cookies are small text files stored on your device that help us understand how visitors use our website and measure the effectiveness of our advertising.We use the following categories of cookies:- Strictly necessary cookies – required for the basic operation of the website.
- Analytics cookies – used to understand how visitors interact with our website (for example, via Google Analytics).
- Marketing cookies – used to measure the effectiveness of advertising and understand which campaigns bring visitors to Wyldlife (for example, via Meta Pixel).Analytics and marketing cookies are only placed with your consent.You can manage your cookie preferences at any time via our cookie banner.Some of our analytics and advertising partners (such as Google and Meta) may process data outside the UK. Where this occurs, appropriate safeguards are in place.---6. Data RetentionWe retain personal data only as long as necessary for the purposes described in this policy.If you unsubscribe from marketing emails, we will remove your details from active mailing lists. You may also request deletion at any time by contacting us.---7. Your RightsUnder UK GDPR, you have the right to:- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Restrict or object to processing
- Withdraw consent at any timeTo exercise any of these rights, please contact: [email protected]You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).---8. Data SecurityWe take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.---9. Changes to This PolicyWe may update this Privacy Policy from time to time. Any updates will be published on this page with the revised date.